Toyota Land Cruiser LC300 - The Ultimate SUV Import
If you’re eyeing up a new Range Rover, let me stop you there and enlighten you with a far better option that ticks all the boxes: the Toyota Land Cruiser LC300.
Freshly imported from Japan for one of our Personal Import customers, this Land Cruiser presents the perfect opportunity to convince everyone that this is the best choice when SUV shopping. It’s a complete all-round package that hasn’t lost sight of its heritage, despite its modern looks and cutting-edge tech.
Iconic Looks
Retaining its boxy silhouette, the family heritage of this new generation LC300 is clear. Each panel is mostly flat, with subtle body lines and carefully considered features that add depth to the vehicle. From the side, you’ll spot a small flare to the arches, finished with primary-coloured extensions on this model. A rubber-plated side step makes climbing into this tank effortless with no awkward clambering required, even if you’re vertically challenged.
Chrome trim accents around the windows, wing mirrors, front grille and rear bumper remind you of the luxurious side of the Land Cruiser, keeping it in line with rival land yachts. Roof rails complete the look and give adventurous owners the option of mounting hardware for expeditions.
Its standout design piece is the front end. The impressive slatted grille looks purposeful and aligns perfectly with the headlights, especially striking when the DRLs are on. The bonnet bulges and dips to create extra texture, giving the impression there’s serious muscle under the hood.
Ultimately, looks are subjective. But the Land Cruiser LC300 manages to remain unique and characterful, with a squared-off design that stands apart in today’s world of wind-tunnel-sculpted vehicles.
Quality Interior
The interior of the LC300 has come a long way, and this generation flaunts the most luxurious cabin yet. Quality materials, superb build quality and a design that balances style with function. Wood and chrome trim line the centre console and steering wheel, while premium black and cream leather wraps the rest of the cabin.
Toyota have wisely retained plenty of physical buttons. Everything you need is just a click away, so you won’t waste time scrolling through menus just to change a drive mode or adjust the A/C... something that makes daily life with this SUV far easier than in many rivals.
The spec list is vast (and worth browsing on Toyota Japan’s site), but here are some standout interior features:
- Fingerprint authentication start switch
- 8-way adjustable, heated and cooled memory seats
- Moonroof
- Coloured heads-up display
- Fully digital, adjustable cockpit
- 12.3-inch infotainment system
- Rear entertainment system
- JBL 14-speaker audio setup
- Ample storage, including a built-in cool box
- Integrated drive mode selector
Genuinely Capable
The Toyota Land Cruiser LC300 isn’t just a luxury family SUV and it’s a proven off-road machine. Infact this generation of LC was used and abused in the Dakar Rally which proves its durability and capability. Arguebly its positioned neatly between a Range Rover and a Land Rover Defender, it offers both functionality and refinement.
This model is powered by a 3.3-litre V6 diesel producing 307PS, paired with a slick 10-speed automatic gearbox and full-time 4WD. For those who prefer petrol, there’s also a 3.5-litre V6 option.
Off-road capability is unmatched, with driver aids and features such as:
- Multi-Terrain Select (AUTO / DIRT / SAND / MUD / DEEP SNOW / ROCK)
- High and low range gearing
- Crawl control
- Multi-terrain monitor (360° camera)
- Underfloor view (to spot obstacles directly beneath the car)
- Locking front and rear differentials
- Centre LSD
- Descent and ascent control
- Active traction control
- Ground obstacle angle display
- Stable slope angle of up to 44° and a climbing ability of 45°
- Adaptive variable suspension
With this arsenal of tech, the LC300 is just as at home in the wilderness as it is on school runs.
Why Buy a Toyota Land Cruiser LC300?
Quite simply, it’s a Toyota. Known for bulletproof reliability, years of carefully honed engineering, and a reputation for build quality that European luxury SUVs can only envy. Factor in a more accessible price point compared to its European counterparts, and the LC300 stands out as the smarter choice.
If you need something that wafts around in style yet can still tackle rugged terrain with ease, the Toyota Land Cruiser LC300 is the perfect SUV. We can help you import your very own example, checkout out Personal Import Service 
